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If the CMO is the new CIO – We Should All Say Uh-Oh!
If you haven’t noticed there’s great buzz afoot over a recent report where analyst Laura McLellan concluded that by 2017, the CMO will spend more on IT than the CIO. This proclamation is going the...
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Big Data & Marketing – It’s A Trap!
Embracing the “Big Data” wave before we understand where we’re going may be the biggest mistake that marketers will make since we were told sock puppets would make good company spokesmen. There is a...
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In search of real, practical Social CRM
The search for next big thing when it comes to Customer Relationship Management has been a long, strange trip for those of us who remember when Siebel was battling it out with Brock and Saratoga, and...
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Inbound Perspective Helps Marketers Channel Their Inner Customer
As I get ready to co-host and speak at next week’s Inbound Marketing Summit (IMS) in New York I’ve been thinking a lot about the “state of Inbound Marketing,” especially since that’s the subject of one...
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A Playbook for Sustainable B2B Social Marketing
We all know the high-profile successes of consumer brands like Audi, Nike, Old Spice, and Pepsi on social media – for awareness and engagement, and increasingly, for driving social commerce. (See the...
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Video: DCG’s Guide to Agencies and Systems Integrators for WCM and CEM
On the July episode of CMS-Connected, DCG’s President Scott Liewehr discussed the launch of the ground-breaking Guide to Service Providers for Web Content and Customer Experience Management. The...
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DCG Sr. Analyst Robert Rose interviewed on CMO.com
Monday August 19, 2013, New York – Digital Clarity Group Partner and Senior Analyst Robert Rose was recently interviewed for CMO.com. Covering topics from Big Data to social ROI, Robert gave CMO...
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HubSpot Broadens Offerings for Big and Small Company Marketers – and Sales...
At this week’s INBOUND event, HubSpot made a number of noteworthy announcements, especially around its Content Optimization System, Social Inbox (which I previously covered), new reporting engine and...
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Simple Sells
I’ve been writing and speaking a lot about small data as an approach for bringing the power of big data to the masses (the subject of our current multi-client study which will hit the street in...
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Scott Liewehr delivers keynote at Digital Disruption: Financial Services
Wednesday September 18 2013, New York – Scott Liewehr, President & Principal Analyst at Digital Clarity Group, will deliver the keynote speech at the Digital Disruption: Financial Services...
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SAP Bets Big on Big Data and Platform Play
At this past week’s TechEd 2013 event in Las Vegas, SAP signaled loud and clear that it’s betting big on big data and positioning its HANA technology as a platform for growing the company’s ecosystem...
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Digital Pulse Summit 2013: Highlights
Digital Clarity Group hosted the first-ever Digital Pulse Summit in Boston on October 16 – 17. Business leaders, digital marketers, customer experience champions, content marketing strategists, IT...
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The Role of C-Suite Diplomacy in the CMO-CIO Debate
If you follow the issues of the day in the customer experience management (CEM) arena, you are undoubtedly familiar with the theme of the CMO-CIO relationship, or the lack thereof. Those who hold those...
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Announcing DCG’s Bringing the Power of Big Data to the Masses Report
Big Data is all the rage, yet many organizations are struggling to move beyond the hype and apply big data analytics in practical, measured steps. First, most big data investments to-date ($10 billion...
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Allen Bonde featured in ZDnet, Forbes
Wednesday December 4 2013, New York – Digital Clarity Group Partner and Principal Analyst Allen Bonde has recently published a groundbreaking study on Small Data called Thinking Small: Bringing the...
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